10 Best Eyeshadow Primers 2025 in the United States

The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.

However, there are some drawbacks worth noting. While the primer is designed for all skin types, individuals with very oily eyelids may find that oil control isn't as robust as some specialized formulas on the market. There might also be a learning curve for those unfamiliar with how to apply eye primers effectively, as it's important to let it dry before applying eyeshadow for optimal results. Finally, the product size of 10g may feel small to some, especially considering its price point, which could make it less appealing to budget-conscious consumers.

This eye primer is ideal for those looking for a product that not only enhances makeup longevity but also offers skin care benefits. It's particularly suited for users with mature skin, but those with extremely oily eyelids may need to explore additional oil control options.

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.

It includes Dermaxyl and Kalpariane, which help reduce the appearance of fine lines and enhance skin elasticity and hydration, making it ideal for mature eyes. The optical blurring pigments in the primer minimize redness and improve tone and texture, providing a soft-focus effect that can be especially useful for tired or hooded eyes.

The product is vegan, paraben-free, and cruelty-free, which is a significant advantage for those conscious about their beauty product choices. It works well with various eyeshadow finishes, from metallic to matte, ensuring vibrant and long-lasting color.

The Milk Makeup Hydro Grip Eye Primer is a clear gel primer designed to keep your eyeshadow and under-eye concealer in place for up to 8 hours without creasing or smudging. Its formula is silicone-free and made with mostly natural ingredients, including hydrating agents like Hyaluronic Acid, Niacinamide, and Aloe Water, which help smooth and moisturize the delicate skin around your eyes. This makes it a great choice if you want to avoid dryness or irritation. The primer has a natural, invisible finish with no tint, so it won't change the color of your makeup. It also contains Blue Agave Extract to help hold makeup firmly on the skin.

Users appreciate how it creates a smooth base that works well with powders, creams, or liquids. One downside is that while it offers an 8-hour grip, those with oily eyelids might find they need to reapply after longer days. Also, its gel texture means it takes about a minute to dry before you should apply eyeshadow or concealer, which may require a little extra time in your routine.

The clean, vegan, and cruelty-free formula is suitable for all skin types, making it a versatile option for many. If you want a primer that hydrates and extends wear without feeling heavy or silicone-heavy, this product fits well. For those seeking a primer with a longer-lasting hold beyond 8 hours or a matte finish, exploring other options might be beneficial.